What does it take to build a global kids’ IP in a world driven by content, data, and distribution? Emomee believes the answer lies in thinking beyond formats and building universes instead. Founded by Varun Duggirala and Pooja Jauhar, the Mumbai-based husband-and-wife duo bring years of experience from the creative and advertising ecosystem. As co-founders of a digital agency, they’ve shaped some of India’s most influential brand stories, working closely with leading consumer brands long before the brought Emomee to life.
Now, they’re applying that hard-earned experience to an original kids’ IP built on a 3S model, Screen, Stage, and Shop. Designed to scale globally, Emomee quietly leverages data, AI, and platform-first distribution to build reach across international markets without loud launches or heavy promotion. Through engaging, age-appropriate content and interactive experiences, Emomee aims to spark creativity, learning, and fun for kids across digital and physical touchpoints. With a clear long-term vision and early traction already in place, the founder’s step onto one of India’s biggest business stages seeking 1 crore for 2% equity, not just to fund growth, but to find the right partners for what they see as a multi-decade play.
Sharing their experience on the show, the founders said, “ We’ve spent years building businesses and brands behind the scenes, but presenting Emomee on a stage like Shark Tank India was a very different test. The experience forces you to simplify your thinking, defend your choices, and stay true to the long-term vision all under pressure. That’s where our years of experience really came into play.”
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