Samantha is the face of Tommy Hilfiger Summer 2023 Campaign
Samantha is the face of the Tommy Hilfiger Summer 2023 Campaign
Hyderabad, April 7th, 2023 – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], ropes in celebrated actor and youth icon, Samantha Ruth Prabhu as the new face of the brand. She will be endorsing the women’s watch category and be featured in the Spring Summer’23 campaign breaking in April 2023 in India. Building on the brand’s heritage of collaborating with multi-faceted pop culture icons who embody the brand’s values, the campaign celebrates Samantha championing individuality and self-expression while promoting a diverse culture. The campaign was shot by Abhitabh Kame in Mumbai.
The Spring Summer Tommy Hilfiger women’s watch collection blends versatile adventure with innovative elegance, featuring everyday casual, dressed, and sporty pieces with new details and unique designs.
The Tommy Hilfiger Spring Summer 2023 Watch line will be introduced with Samantha’s help, according to Mr. Ricardo Cesar Martins, President of the Movado Group. Looking to our past to envision the future served as the inspiration for this season. introducing innovative materials, lively proportions, and striking new color schemes—always with a Tommy twist. We create innovative new interpretations of “Classics Reborn” with designs like Samantha that contrast distinctive watch designs with daring new components.
This season’s assortment includes new collections featuring geometric accents, semi-precious stones, as well as unconventional twists on classic designs. The SS’23 Women’s watch collection offers an array of options in steel, gold plate, and leather for all occasions: Dress to impress this season with coin-edge textured bezels, Roman numeral indexes, and stone set bezels. For the weekend, multifunction Sport Luxe styles on link bracelets or silicone straps make a bold statement in a variety of colorways.
On the occasion, Samantha Prabhu said, “I am excited to be part of the Tommy Hilfiger family. I have always found watches to be a way to make a personal style statement. Tommy Hilfiger has an iconic global design language that allows your individuality to stand out. I find their watches to be extremely versatile to match all my different looks. I love the new Spring Summer collection – can’t wait for everyone to see it!”
Manufactured by The Movado Group Inc. under license from Tommy Hilfiger and distributed globally through Movado’s wholly owned subsidiaries and exclusive agreements with international distributors, the collection is available at Titan Watches, Helios Watches, Shopper Stop, Lifestyle, premium watch retails, and E-commerce websites in India.
About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories.
Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods, and luggage. The TOMMY JEANS product line consists of Jeanswear and footwear for men and women, accessories, and fragrances. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
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