Ashneer Grover To Gift Mercedes To Employees Who Complete 5 Years In His New Startup

In India, an employee is eligible for a gratuity after five years of service at an organisation. However, Ashneer Grover, the former co-founder of BharatPe, who rose to popularity after appearing on Shark Tank India, thinks that the gratuity payment is insufficient and an insult to the employee. He has come up with a unique idea to replace gratuity. He has decided to gift his employees a Mercedes car, as opposed to paying them gratuity, in his new startup – Third Unicorn.

Ashneer Grover began hiring for his new business on January 10. In a LinkedIn post, he sought investors for his startup. According to Grover’s post, the company will provide a “Mercedes/Shercedes “to any employee that sticks around for five years at his start-up. It was in the year 2022 that Grover launched Third Unicorn.

Ashneer Grover wrote, “Let’s do some work in 2023. We at Third Unicorn are quietly building a disruptive business in the market. Till now no external investor’s money has been invested in it and it is away from the limelight. This time we are doing something different. Quite apart.”